The City of Glendale retained Design Studios West, a Matrix company, to prepare a preliminary land development master plan for a 25-acre site within the City located along Cherry Creek, adjacent to Colorado Boulevard and south of Virginia Avenue. The development project area lies in the heart of metropolitan Denver and has access and proximity to Cherry Creek Shopping Center, Cherry Creek North, Hill Top, Infinity Park and several other noted regional destinations. The City owns approximately 35% of the land area and asked Design Studios West to organize a public-private planning process that created a unique and robust “entertainment district” for all the property owners that takes advantage of the location, access, Cherry Creek and surrounding land uses. Based on this public-private planning process a “Request for Qualifications” was prepared for national urban development and real estate interest to be considered as the Master Developer for the 25 acre site.