The City of Centennial is one of Colorado’s newest cities and is located in the heart of Arapahoe County. With a population of over 100,000 the City is interested in establishing a strong community identity along I-25 and a strong commercial and business identity along the east west corridor on Arapahoe Boulvevard. Design Studios West, a Matrix company, was hired by the City to prepare a detailed Signage and Identity package that reflected the City’s goals of being forward thinking, a virtual city, and a city of neighborhoods. Working in cooperation with 505 Design, the consultant team conducted several community and stakeholder workshops to better understand community issues. Based on these work sessions Design Studios West prepared preliminary and final design of the various signage, identity and streetscape improvements that the City will use in the Capital Improvement Program (CIP) for the next 3-5 years.