Design Studios West, a Matrix company, was the lead landscape architect and urban designer for the six (6) mile Bear Creek Riverfront in downtown Medford, Oregon.   DSW prepared the analysis of existing conditions and regulations, project programming, preliminary design, public policies, regulations and permitting, financing and implementation strategies, final design, cost estimating and project implementation phasing throughout the Master Plan process. An extensive public outreach program with local citizens and interest groups was part of the planning effort intended to serve as a catalyst for downtown redevelopment. Over 30 individual projects were identified for implementation in the corridor including a series of walkways, pedestrian bridges and plazas in the core area adjacent to the downtown.